to remove filtersMarketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
director of TUI; Ben Padley , vice-president, global head of digital engagement and CRM at Sony Ericsson ...
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Lucre handed branding and CRM brief by Portal
17 Apr 2012 | by Hannah Crown
Lucre has been enlisted to make a name for business consultancy and IBM partner Portal.
Publitek
25 May 2009 | by Publitek
-marketing systems and integration with CRM systems, Publitek s digital offering has evolved rapidly to embrace ...
Microsoft calls £400m direct pitch
24 Oct 2003
CRM system to manage the responses that this material generates. Microsoft is emulating its rival ...
OPINION: CRM can't work without cultural transformation
05 Jul 2001 | by LAURA MAZUR, a business writer and author
-misunderstood business concept, customer relationship management (CRM), believes at the outset. They buy ... , according to the Meta Group - are worth it. However, the beginnings of a CRM backlash show that this is not the case. And it's not hard to figure out why. A recent survey from online CRM site crm ...
OPINION: CRM can't work without cultural transformation
05 Jul 2001 | by LAURA MAZUR, a business writer and author
-misunderstood business concept, customer relationship management (CRM), believes at the outset. They buy ... , according to the Meta Group - are worth it. However, the beginnings of a CRM backlash show that this is not the case. And it's not hard to figure out why. A recent survey from online CRM site crm ...
Briefs
18 May 2000 | by POPPY BRECH
will be majority owned and managed by CRM specialist Cedar. The insurance and investment firms hope to use ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
