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Microsoft calls £400m direct pitch

24 Oct 2003

CRM system to manage the responses that this material generates. Microsoft is emulating its rival ...

Simply Energy launches advertising and DM initiatives

22 Jul 2003 | by Staff,

The brief to Tattoo Marketing is to develop a stronger and more compelling proposition for Simply Energy's money-saving and green energy initiatives, as well as to develop CRM, foster affinity partnerships and open up new revenue streams. Initial activity includes qualitative research among users ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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