The Work: New campaigns - UK
29 Aug 2008
." FORD - THE RANGER CHALLENGE CREDITS Project: The Ranger challenge Client: Hans Rutlin, CRM ...
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Rapp lands pan-European CRM business for Eurostar
20 Nov 2008 | by Matt Williams
Rapp will be briefed with working across three core areas - CRM, loyalty and e-commerce programmes. The appointment follows a six-month search by Eurostar, after the company called a review of the account in May ... . Louise Holah, Eurostar's e-commerce, commercial and CRM manager, said: We look forward to working ...
Lastminute.com in loyalty drive
06 Jun 2007 | by Staff
The CRM programme, which is being rolled out after a test period, will see lastminute.com introduce an increasing number of targeted communications and website personalisation. The company will also focus on cross-selling its products, which range from hotel and flight bookings to car hire ...
American Airlines seeks shop for Euro CRM
25 Aug 2006 | by Claire Billings
American Airlines is looking for an agency to handle its European customer relationship marketing business.
PUBLIC RELATIONS: All in a good cause - PR consultancies are embracing cause-related marketing with enthusiasm, reports Robert Gray
29 Jan 1998 | by ROBERT GRAY
to develop something from the beginning. PR is an essential part of most CRM campaigns. And because ... to corporate citizenship, they are probably the advisers best-placed to help marketers develop CRM initiatives. CRM has in the past been closer to sales promotion and separate from being a good ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
