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Premier Inn seeks shop for CRM task

. In the past, the company has worked with EHS Brann and Heresy, which merged into VCCP. More recently, its CRM ... : "We are looking at a number of avenues for development of our CRM, but we have nothing confirmed ...

Bluewater puts CRM work up for grabs

LONDON - Bluewater is seeking a direct agency to handle its customer relationship marketing.

DSG International hires Rapp for DM account

of CRM and eCRM campaigns. Rapp's appointment comes as DSG looks to step up its customer retention ... . The company has recently announced that it is looking for a new head of CRM. The retailer is also set ...

Starwood Hotels kicks off pitch for global CRM business

for a direct marketing network to handle its global CRM business.

Lida wins DM brief for Signet jewellers

. Avril Lalani, the head of CRM at Signet, said: "CRM is an important element of the Signet marketing mix ...

GSK hires Rapp for global NiQuitin CQ and Alli accounts

marketing, digital, CRM and eCRM. The first pieces of work, which will include the launch of a new website ...

Cirque du Soleil calls pitch for €10 million European advertising brief

A mixture of UK and European ad and direct marketing agencies have been contacted with a brief to work on advertising and an online CRM programme across the region. The Canadian circus troupe has ... . Ignite has also run TV and poster campaigns. In addition, Cirque du Soleil notifies members of its CRM ...

OgilvyOne picks up Zurich Connect DM and digital account

OgilvyOne won the account following a pitch against Zurich's incumbent agency, Publicis Dialog, and will be responsible for digital marketing, e-mail, CRM, database marketing, data analytics and direct mail on the account. The agency will also redesign and build a new website for the service, which is to be fully ...

WDMP wins Philips consumer lifestyle DM account

The agency will be responsible for maximising customer lifetime value on the business, as well as developing an acquisition strategy and CRM programme. Philips's Consumer Lifestyle section incorporates a ... , the head of CRM at Philips, said: "WDMP will be at the forefront of helping us to develop our CRM strategy ...

Scottish & Newcastle hunts DM shop

The brewer, which was acquired jointly by Heineken and Carlsberg in April last year, requires an agency to provide strategic and concept development and tactical execution across experiential, CRM, web ... , Rapp created a CRM initiative for Strongbow, which offered consumers a free pint once every week for a ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.