12 Mar 2012
| by Ed Owen
to stand out from its competitors."
The campaign was developed with CRM agency The Listening Company ...
12 Jan 2012
| by Mel Cruickshank
Mel Cruickshank suggests that CRM now means staying alert to themes or conversations that can make...ambition - should there be an "R" in CRM? In reality, CRM is seldom raised to a "relationship" level ...
-based communications has started to show how much more effective CRM can be if it takes account of specific customer ...
the right content, CRM can be both more helpful and more engaging. This part of the story is only ...
08 Dec 2011
| by Sara Kimberley
Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands....The company, which owns brands including Premier Inn, Costa Coffee and Beefeater Grill, began approaching agencies in August through the AAR.
EHS is Whitbread's first retained CRM agency as it tries to bring its brands closer together and encourage customers to try other offerings in its portfolio ...
07 Dec 2011
| by Sarah Shearman
William Grant & Sons, the distiller, has appointed Brand Advocate as its global digital and CRM...social CRM campaign, developing a Hendrick s Curiositorium site to brand drive loyalty among premium ...
01 Dec 2011
| by Sara Kimberley
Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity.
The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...
17 Nov 2011
| by Sara Kimberley
SCA Hygiene is holding talks with agencies over a UK CRM brief for its Tena Lady and Bodyform
06 Oct 2011
| by Sara Kimberley
The coffee shop chain has sent RFIs directly to agencies ahead of a pitch as it looks to ramp up its CRM activity. The brief includes work on the Starbucks Card loyalty scheme.
It is understood that Starbucks has not previously worked with an agency dedicated to handling its UK CRM account. However ...
15 Aug 2011
| by Sara Kimberley
Omega Pharma has appointed Stephens Francis Whitson (SFW) to handle a CRM brief for a new product...The agency was awarded the business following an informal pitch and discussions with a number of agencies.
SFW will work alongside sister agency VCCP Health, which works on the 3m Omega Pharma creative account.
SFW will be responsible for CRM and eCRM activity to develop a launch, acquisition ...
04 Aug 2011
| by Matt Williams
Whitbread is looking for an agency to handle its CRM business, as the company attempts to build..., with an appointed agency set to be in place soon after.
Whitbread has never had a retained CRM agency but intends ...
customers to try other offerings in its portfolio.
News of the CRM pitch follows that of Whitbread ...
29 Jul 2011
| by Sara Kimberley
The agencies were appointed after a rigorous review of the company s global marketing needs across advertising, digital, CRM, shopper marketing, direct marketing and media planning and buying.
A source close to the situation said that around 14 people would be made redundant from Draftfcb s London office ...
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