Historic Twitter data opens to brands
29 Feb 2012 | by Ed Owen
Twitter data for social media monitoring services, and has business intelligence and CRM applications ...
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Taming the data deluge
05 Apr 2012 | by David Benady
product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...
Clarins goes for direct sales with digital rollout
27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ... believe this is a strong asset for our brands." Rival cosmetic brand L'Oreal launched its first CRM ...
Why should brands worry about Europe's data protection proposals?
26 Jan 2012 | by Charles Ping
chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...
TAG Heuer switches CRM strategy to boost sales
19 Jan 2012 | by Matthew Chapman
Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift...sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy. Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...
Waitrose unveils first loyalty card in strategic shift
25 Oct 2011 | by Gemma Charles
groceries. Leigh Rengger, CRM manager at Waitrose and formerly head of loyalty at Sainsbury s, said ...
Editor's Comment: Waitrose seeks return on loyalty
25 Oct 2011 | by Noelle McElhatton
to bottom. MyWaitrose is, according to Waitrose CRM manager Leigh Rengger, the brand's way of 'saying ...
Man City's digital growth faster than other big clubs, claims exec
20 Oct 2011 | by Daniel Farey-Jones
the CRM application Salesforce only this year, quipping that doing things like this made the club "a one ...
Guess pushes for social and e-commerce combination
13 Jul 2011 | by Nicola
Wallet, is attempting to integrate e-commerce data with its social CRM intelligence....to be the key to better CRM management. He said Facebook is the "best CRM database as it is self ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
at the forefront of customer relationship management (CRM). Personalised mailing Boots, for example, used ... paper to online if the customer wishes.' Standing out Neil Warburton, CRM manager at clothing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
