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The manufacturer has hired TMW as lead creative agency on its eCRM account following a competitive pitch. This came after the appointment of data specialist Acxiom to implement a CRM drive. TMW will create the campaigns for 61 markets, targeting both existing and prospective customers. Ben Padley, vice ...
The agency won the account following a competitive pitch. RS Components has previously worked with a range of agencies including Masius, digital agency Unique Digital, and business-to-business agency Blaze, but has never before appointed a dedicated CRM agency. SFW will work with the data and insight ...
The company has a shortlist of agencies in contention for the accout and is thought to be close to making an appointment. Westfield does not currently retain a CRM agency but is thought to be keen to boost its skills in this area in order to build a stronger relationship with its regular visitors ...
, Panlogic and Rapp for its direct marketing and CRM business. It currently uses a number of agencies across ...
relationship management (CRM) strategy. The aim is to create an unprecedented level of dialogue with its ... and interpretation of data as well as CRM campaigns globally. Tactics being considered to enhance consumer loyalty ... -president for digital and global marketing and CRM at Sony Ericsson, the brand is to shift its focus from customer ...
Wickes, the DIY retailer, is looking for an agency to handle its CRM business....on its ad account since January 2008. Its relationship with the retailer is unaffected by the CRM pitch. ...
agency. Publicis, which already has a CRM capability in the UK through Publicis Dialog, views Chemistry's expertise in the digital CRM and data analytics as an "attractive opportunity". It claims its ...
Superdrug is searching for a CRM agency to handle the launch of its first reward scheme....The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card scheme. Dan Jarvis, Superdrug head of marketing, said: "We are looking for a fully integrated CRM ...
forces with Arjun Gihan Fernando, the owner of Western Consulting, the banking CRM and software ...
to CRM and loyalty programmes, events and, more recently, a host of digital techniques ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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