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Taming the data deluge

05 Apr 2012 | by David Benady

product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...

Citroen pushes DS5 model with interactive mailer

12 Mar 2012 | by Ed Owen

to stand out from its competitors." The campaign was developed with CRM agency The Listening Company ...

Historic Twitter data opens to brands

29 Feb 2012 | by Ed Owen

Twitter data for social media monitoring services, and has business intelligence and CRM applications ...

Clarins goes for direct sales with digital rollout

27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ... believe this is a strong asset for our brands." Rival cosmetic brand L'Oreal launched its first CRM ...

Why should brands worry about Europe's data protection proposals?

26 Jan 2012 | by Charles Ping

chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...

TAG Heuer switches CRM strategy to boost sales

19 Jan 2012 | by Matthew Chapman

Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift...sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy. Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...

The Year Ahead For ... Direct Marketing

12 Jan 2012 | by Mel Cruickshank

Mel Cruickshank suggests that CRM now means staying alert to themes or conversations that can make...ambition - should there be an "R" in CRM? In reality, CRM is seldom raised to a "relationship" level ... -based communications has started to show how much more effective CRM can be if it takes account of specific customer ... the right content, CRM can be both more helpful and more engaging. This part of the story is only ...

Whitbread appoints EHS 4D for CRM activity

08 Dec 2011 | by Sara Kimberley

Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands....The company, which owns brands including Premier Inn, Costa Coffee and Beefeater Grill, began approaching agencies in August through the AAR. EHS is Whitbread's first retained CRM agency as it tries to bring its brands closer together and encourage customers to try other offerings in its portfolio ...

Brand Advocate wins Hendrick's Gin global digital and CRM account

07 Dec 2011 | by Sarah Shearman

William Grant & Sons, the distiller, has appointed Brand Advocate as its global digital and CRM...social CRM campaign, developing a Hendrick s Curiositorium site to brand drive loyalty among premium ...

Kitcatt Nohr Digitas picks up UK Starbucks CRM business

01 Dec 2011 | by Sara Kimberley

Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity. The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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