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TAG Heuer switches CRM strategy to boost sales

Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift...sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy. Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...

Guess pushes for social and e-commerce combination

Wallet, is attempting to integrate e-commerce data with its social CRM intelligence....to be the key to better CRM management. He said Facebook is the "best CRM database as it is self ...

What digital marketers can learn from DM

at the forefront of customer relationship management (CRM). Personalised mailing Boots, for example, used ... paper to online if the customer wishes.' Standing out Neil Warburton, CRM manager at clothing ...

Power 100: 100 to 50

period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...

Westfield kicks off customer relationship marketing pitch

The company has a shortlist of agencies in contention for the accout and is thought to be close to making an appointment. Westfield does not currently retain a CRM agency but is thought to be keen to boost its skills in this area in order to build a stronger relationship with its regular visitors ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

OnePost s Graham Cooper CRM Sage s David Beard on the value of CRM in the business ...

Fashion site My-Wardrobe on the hunt for digital agencies

to roll out a heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity, and live events, as part of its acquisition and retention efforts. The site has run CRM activity ... by CRM manager Katie Palmer. Balderton, which also has investments in Betfair and LoveFilm, confirmed ...

My-wardrobe.com plans heavyweight marketing drive

the funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate ... are 'culturally specific'. Although My-wardrobe has run CRM activity in the past, it intends to develop a more comprehensive programme to drive loyalty. This will be handled by CRM manager Katie Palmer. Palmer joined ...

End of 'digital' road

communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...

Philips follows sexy toys with hair removal

Doyle, CRM manager at Philips, said of the campaign: "Our key challenge is to get our compelling message ...

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