Meteorite picks up Scope business
07 Apr 2011 | by Sara Kimberley
activity. The work will encompass CRM and eCRM, including all appeals activity, campaigns to regular ...
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Why should brands worry about Europe's data protection proposals?
26 Jan 2012 | by Charles Ping
chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...
Government targets UK brands in quest for census data
01 Mar 2011 | by Gemma Charles
Gilmour, former marketing director, Identity and Passport Service; now head of brand and CRM at Cogent ...
PROMOTIONAL FEATURES: The Road to Recovery Essays
17 Jul 2010 | by Noelle McElhatton
OnePost s Graham Cooper CRM Sage s David Beard on the value of CRM in the business ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
Ultralase appoints ABA to direct response account
03 Mar 2010 | by Joe Thomas
for Asda's financial services arm CRM and point-of-sale work. In January Ultralase appointed Leeds ...
Athletics body UKA names Goodform as CRM agency
25 Jun 2009 | by Staff
LONDON - UKA, the governing body for athletics, has appointed sports CRM specialist Goodform as its
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...
SLM appoints Black Sun for CRM drive
17 Sep 2008 | by Nikki Sandison
authorities in the UK, has appointed Black Sun to create a CRM programme to encourage its members to be more...with SLM to create a CRM programme that maximises member value and achieves its business objectives. SLM ...
Army briefs Tequila to drive recruitment
05 Aug 2008 | by Ed Kemp
The decision follows the reappointment of Tequila\London to its direct marketing and CRM account. The latest recruitment figure for Army soldiers for the year to April 2008 was 11,862.According to research by the Army, more than 25% of its 36m ad budget is spent on neutralising the effects of negative media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
