to remove filtersEditor's Comment: Waitrose seeks return on loyalty
25 Oct 2011 | by Noelle McElhatton
to bottom. MyWaitrose is, according to Waitrose CRM manager Leigh Rengger, the brand's way of 'saying ...
Search results for CRM
Search filters:
Add Search Filters:
By Date
By Publication
- brandrepublic.com (27)
- Campaign (9)
- campaignlive.co.uk (6)
- Marketing (36)
- marketingmagazine.co.uk (11)
By Channel
- CRM/Customer Insight (23)
- Database Marketing (15)
- Legal (1)
- Lists/Data (8)
- Print/Mail/Fulfilment (2)
- More...
By Industry Sector
- Clothing Stores (4)
- Online Shopping (9)
- Other High Street (7)
- Supermarkets (4)
By Media
- Video (1)
Waitrose unveils first loyalty card in strategic shift
25 Oct 2011 | by Gemma Charles
groceries. Leigh Rengger, CRM manager at Waitrose and formerly head of loyalty at Sainsbury s, said ...
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
tribe, building a viewer database and a CRM programme . Ironically, it will perhaps join the ranks ... and better personalisation." So CRM continues to prove a draw for a variety of brands, with Kellogg ... , with a rich repository of details on more than 800 million people and its own vision of "Social CRM ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
at the forefront of customer relationship management (CRM). Personalised mailing Boots, for example, used ... paper to online if the customer wishes.' Standing out Neil Warburton, CRM manager at clothing ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...
Government targets UK brands in quest for census data
01 Mar 2011 | by Gemma Charles
Gilmour, former marketing director, Identity and Passport Service; now head of brand and CRM at Cogent ...
PAA snares Wickes digital and DM task
24 Feb 2011 | by Sara Kimberley
Wickes, the DIY retailer, has appointed Partners Andrews Aldridge to its CRM account.
Wickes seeks shop for CRM business
27 Jan 2011 | by Matt Williams
Wickes, the DIY retailer, is looking for an agency to handle its CRM business....on its ad account since January 2008. Its relationship with the retailer is unaffected by the CRM pitch. ...
Superdrug hunts shop for reward scheme launch
25 Jan 2011 | by Daniel Farey-Jones
Superdrug is searching for a CRM agency to handle the launch of its first reward scheme....The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card scheme. Dan Jarvis, Superdrug head of marketing, said: "We are looking for a fully integrated CRM ...
Very.co.uk bids to interest young mothers
05 Oct 2010 | by Daniel Farey-Jones
Rimmer, CRM lead at Very.co.uk, said: "People might not necessarily associate the Very brand ...
Additional Information
Campaign Jobs
- Digital Planning Manager (Luxury FMCG Brand) Norton Leigh Up to £40k + Benefits, Central London
- Account Manager The Little Black Book Agency £25000 - £30000 per annum, Manchester
- Partner Manager Major Players £28000 - £32000 per annum + Benefits, Car Allowance, Oxfordshire
- Advertising & Partnerships Manager, Retail/Luxury Blue Skies Marketing Recruitment £35000 to £40000 per annum, West London
- Marketing Coordinator Advantage Professional £35000 - £45000 per annum, City of London
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
