president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ... believe this is a strong asset for our brands." Rival cosmetic brand L'Oreal launched its first CRM ...
period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...
The manufacturer has hired TMW as lead creative agency on its eCRM account following a competitive pitch. This came after the appointment of data specialist Acxiom to implement a CRM drive. TMW will create the campaigns for 61 markets, targeting both existing and prospective customers. Ben Padley, vice ...
relationship management (CRM) strategy. The aim is to create an unprecedented level of dialogue with its ... and interpretation of data as well as CRM campaigns globally. Tactics being considered to enhance consumer loyalty ... -president for digital and global marketing and CRM at Sony Ericsson, the brand is to shift its focus from customer ...
OnePost s Graham Cooper CRM Sage s David Beard on the value of CRM in the business ...
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
Doyle, CRM manager at Philips, said of the campaign: "Our key challenge is to get our compelling message ...
The agency will be responsible for the strategy, planning and creative delivery of a new CRM programme, designed to help Sony build up a stronger relationship with its business clients. The first activity will be rolled out across Europe during 2010, with each campaign being tailored to the individual ...
of CRM and eCRM campaigns. Rapp's appointment comes as DSG looks to step up its customer retention ... . The company has recently announced that it is looking for a new head of CRM. The retailer is also set ...
The agency picked up the business after a pitch against three other agencies, including Iris, the incumbent on the account. The process was handled by Oystercatchers, and comes two months after HS P was awarded a CRM brief from Sony for its retail division. Following the appointment, HS P and Live Breathe ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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