05 Apr 2012
| by David Benady
product.
Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...
12 Jan 2012
| by Mel Cruickshank
Mel Cruickshank suggests that CRM now means staying alert to themes or conversations that can make...ambition - should there be an "R" in CRM? In reality, CRM is seldom raised to a "relationship" level ...
-based communications has started to show how much more effective CRM can be if it takes account of specific customer ...
the right content, CRM can be both more helpful and more engaging. This part of the story is only ...
08 Dec 2011
| by Sara Kimberley
Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands....The company, which owns brands including Premier Inn, Costa Coffee and Beefeater Grill, began approaching agencies in August through the AAR.
EHS is Whitbread's first retained CRM agency as it tries to bring its brands closer together and encourage customers to try other offerings in its portfolio ...
01 Dec 2011
| by Sara Kimberley
Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity.
The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...
17 Nov 2011
| by Sara Kimberley
SCA Hygiene is holding talks with agencies over a UK CRM brief for its Tena Lady and Bodyform
13 Oct 2011
| by Daniel Farey-Jones
tribe, building a viewer database and a CRM programme .
Ironically, it will perhaps join the ranks ...
and better personalisation."
So CRM continues to prove a draw for a variety of brands, with Kellogg ...
, with a rich repository of details on more than 800 million people and its own vision of "Social CRM ...
06 Oct 2011
| by Daniel Farey-Jones
as originally planned".
CRM and analytics services accounted for revenues of 758,654, down 35% year on year ...
06 Oct 2011
| by Sara Kimberley
The coffee shop chain has sent RFIs directly to agencies ahead of a pitch as it looks to ramp up its CRM activity. The brief includes work on the Starbucks Card loyalty scheme.
It is understood that Starbucks has not previously worked with an agency dedicated to handling its UK CRM account. However ...
05 Oct 2011
| by Daniel Farey-Jones
Aegis has continued its acquisition spree by picking up two Swedish direct and CRM agencies to fill
18 Aug 2011
| by Daniel Farey-Jones
follows other below-the-line agency unions such as that between CRM agency Publicis Dialog and direct ...
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