to remove filtersCitroen pushes DS5 model with interactive mailer
12 Mar 2012 | by Ed Owen
to stand out from its competitors." The campaign was developed with CRM agency The Listening Company ...
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Taming the data deluge
05 Apr 2012 | by David Benady
product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...
Historic Twitter data opens to brands
29 Feb 2012 | by Ed Owen
Twitter data for social media monitoring services, and has business intelligence and CRM applications ...
Clarins goes for direct sales with digital rollout
27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ... believe this is a strong asset for our brands." Rival cosmetic brand L'Oreal launched its first CRM ...
Why should brands worry about Europe's data protection proposals?
26 Jan 2012 | by Charles Ping
chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...
TAG Heuer switches CRM strategy to boost sales
19 Jan 2012 | by Matthew Chapman
Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift...sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy. Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...
The Year Ahead For ... Direct Marketing
12 Jan 2012 | by Mel Cruickshank
Mel Cruickshank suggests that CRM now means staying alert to themes or conversations that can make...ambition - should there be an "R" in CRM? In reality, CRM is seldom raised to a "relationship" level ... -based communications has started to show how much more effective CRM can be if it takes account of specific customer ... the right content, CRM can be both more helpful and more engaging. This part of the story is only ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
