20 Jan 2012
| by Sara Kimberley
an agency to handle its CRM account....'s first retained CRM agency. Parent company Universal Pictures currently splits its advertising business ...
19 Jan 2012
| by Matthew Chapman
Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift...sport calendar.
Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy.
Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...
08 Dec 2011
| by Sara Kimberley
Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands....The company, which owns brands including Premier Inn, Costa Coffee and Beefeater Grill, began approaching agencies in August through the AAR.
EHS is Whitbread's first retained CRM agency as it tries to bring its brands closer together and encourage customers to try other offerings in its portfolio ...
07 Dec 2011
| by Sarah Shearman
William Grant & Sons, the distiller, has appointed Brand Advocate as its global digital and CRM...social CRM campaign, developing a Hendrick s Curiositorium site to brand drive loyalty among premium ...
07 Dec 2011
| by Sarah Shearman
L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships
01 Dec 2011
| by Sara Kimberley
Reckitt Benckiser has kicked off the search for an agency to handle its global digital CRM business....of record, and Iris are unaffected by the search for a new global CRM agency.
Earlier this year ...
01 Dec 2011
| by Sara Kimberley
Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity.
The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...
17 Nov 2011
| by Sara Kimberley
SCA Hygiene is holding talks with agencies over a UK CRM brief for its Tena Lady and Bodyform
03 Nov 2011
| by Sara Kimberley
Tesco Bank has appointed WDMP to handle its CRM account as it looks to boost its financial product...The agency won the business after a pitch process and will be responsible for acquiring and retaining Tesco Bank customers, as well as developing selected digital activity.
WDMP is Tesco Bank's first retained CRM agency. Tesco's roster includes The Red Brick Road, which handles above ...
27 Oct 2011
| by Matt Williams
BAA Airports is looking for a CRM agency to handle its WorldPoints Loyalty Programme.