marketing, digital, CRM and eCRM. The first pieces of work, which will include the launch of a new website ...
The agency will be responsible for maximising customer lifetime value on the business, as well as developing an acquisition strategy and CRM programme. Philips's Consumer Lifestyle section incorporates a ... , the head of CRM at Philips, said: "WDMP will be at the forefront of helping us to develop our CRM strategy ...
direct feedback from Twinings. The catalogue will be mailed to the Twinings CRM database and will also ...
The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking to expand its below-the-line CRM business as part of the same push to stand out in a market that is seeing increasing competition from supermarkets. WCRS was handed the 7 million advertising account in April after ...
The retailer put its CRM business up for review after parting company with Craik Jones Mitchell Voelkel in August. Craik Jones was subsequently folded into Proximity a month later. An initial shortlist of six agencies was drawn up, with Rapier, OgilvyOne, and one other unnamed agency eliminated ...
AnalogFolk picked up the account after a pitch against undisclosed agencies, and will initially develop on- and off-line CRM programmes for the spirit brand. The account will cover all of the Belvedere variants, which include Intense, Vodka, Cytrus and Pomarncza. The win is the first retained account ...
. The initial work will involve web design and e-CRM, but the account will also span e-commerce, retail ...
." FORD - THE RANGER CHALLENGE CREDITS Project: The Ranger challenge Client: Hans Rutlin, CRM ...
CREDITS Project: Intrepid traveller Client: Ginny Macklen, head of CRM, Virgin Holidays Brief: Entice ... team Client: Simon Cobby, head of CRM, News Group Newspapers Brief: Encourage sign-up to the 2008 ...
The whisky brand has shortlisted three undisclosed agencies to pitch for the account. Claydon Heeley, which was hired to handle a global CRM project for the brand in January, was not invited to pitch ... to produce a CRM loyalty campaign aimed at encouraging consumers to try the whisky as well as making sure ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters