to remove filtersLida wins DM brief for Signet jewellers
20 Aug 2009
. Avril Lalani, the head of CRM at Signet, said: "CRM is an important element of the Signet marketing mix ...
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Miele starts agency search for CRM task
05 Nov 2009
LONDON - Miele is looking for an agency to create an ongoing CRM programme for its consumer
WDMP wins Philips consumer lifestyle DM account
27 Feb 2009 | by Matt Williams
The agency will be responsible for maximising customer lifetime value on the business, as well as developing an acquisition strategy and CRM programme. Philips's Consumer Lifestyle section incorporates a ... , the head of CRM at Philips, said: "WDMP will be at the forefront of helping us to develop our CRM strategy ...
Twinings launches Christmas direct marketing campaign
08 Dec 2008 | by Hadassah Nymark
direct feedback from Twinings. The catalogue will be mailed to the Twinings CRM database and will also ...
Boots appoints Lida to Advantage Card business
25 Nov 2008 | by Matt Williams
The retailer put its CRM business up for review after parting company with Craik Jones Mitchell Voelkel in August. Craik Jones was subsequently folded into Proximity a month later. An initial shortlist of six agencies was drawn up, with Rapier, OgilvyOne, and one other unnamed agency eliminated ...
Audi digital to depart GT for BBH
13 Nov 2008 | by Noel Bussey
huge chunk of Audi's advertising business - such as above-the-line work, direct marketing, CRM ...
Trinity lands Lexus media planning job
02 Oct 2008 | by Ian Darby
of agencies, including Kitcatt Nohr and the data management agency Fuel. Matt Button, the CRM and database ...
Rolls-Royce selects Engine for creative
17 Sep 2008 | by Matt Williams
, including CRM, trade events and direct marketing. Engine will now provide all the integrated marketing ...
Pedigree appoints Tequila for digital
11 Sep 2008 | by Caroline Lovell
. The initial work will involve web design and e-CRM, but the account will also span e-commerce, retail ...
Ford DM campaign sets physical challenge
29 Aug 2008 | by Staff
, CRM and internet manager, ?Ford of Britain Brief Promote the tough Ford Ranger by direct mail ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
