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Audi digital to depart GT for BBH

huge chunk of Audi's advertising business - such as above-the-line work, direct marketing, CRM ...

Trinity lands Lexus media planning job

of agencies, including Kitcatt Nohr and the data management agency Fuel. Matt Button, the CRM and database ...

Rolls-Royce selects Engine for creative

, including CRM, trade events and direct marketing. Engine will now provide all the integrated marketing ...

Ford DM campaign sets physical challenge

, CRM and internet manager, ?Ford of Britain Brief Promote the tough Ford Ranger by direct mail ...

Kitcatt Nohr scoops below-the-line Lexus account

with the incumbent data agency Fuel. Matt Button, the CRM and database manager at Lexus, said: "I have nothing ...

Iris bags Hertz European account

European marketing operation. The company will provide on and offline campaigns and CRM for Hertz, one ...

Kia launches global DM review

in order to centralise its direct marketing and CRM strategy ahead of ambitious growth plans. The marque ... to handle CRM strategy. The remit will be to assess where each individual market is up to in terms of their CRM activity, with a view to introducing one strategy that will apply pan-regionally but will allow ...

Barwood quits TMW to join Hicklin Slade

for the Guinness CRM programme. Hicklin Slade's planning partner, Mark Runacus, said: "Andy's a hugely talented ...

The Work: Private View

Global; Serge Sergiou, CRM and internet manager, Land Rover UK Brief: Encourage prospects to request a ...

The Work: New Campaigns - UK

: Rob Gray, Defender communications manager, Land Rover Global; Serge Sergiou, CRM and internet manager ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.