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TBWA plots conflict operation for Skype

appointed a global roster of agencies last month. Along with TBWA\London, it appointed Rapp to its CRM ...

HTW expands planning with Reed appointment

the agency's most high-profile accounts. He is credited with developing the acquisition and CRM strategy ... ' appointment reflects increasing demand from clients for more strategic CRM combined with traditional above ...

HTW set to take on chunk of Microsoft direct work

-the-line business, following the software giant's decision to consolidate its $400m CRM task into the WPP

HTW to take on chunk of Microsoft DM work

-the-line business, following the software giant's decision to consolidate its $400 million CRM task into the WPP

Microsoft calls review of £400m below-the-line work

CRM system to manage the responses that this material generates. Microsoft is emulating its rival ...

Microsoft calls £400m direct pitch

CRM system to manage the responses that this material generates. Microsoft is emulating its rival ...

Chemistry picks up Microsoft CRM brief after four-way pitch

appointment like this is heartening because it goes beyond direct marketing and digital, showing that CRM ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

as the managing director to increase its CRM capability and pull together the various strands of Proximity ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

as the managing director to increase its CRM capability and pull together the various strands of Proximity ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.