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Close-Up: Are clients leading the way on digital?

. Clients are increasingly spending their money on such things as e-mail CRM and marketing analytics ...

Lessons from the cdp legacy

in classical media, internet/CRM, sports marketing, PR etc) and which will once again put the quality ...

Close-Up: Football turns to advertising to win over fans

, are not impressed. However, to combat this, clubs are in a better position to roll out more effective CRM ... was the perfect example of a successful CRM programme," Falk says. "While we were probably in a better position ...

Aegis appoints Marshall to new client role

selection of clients." Last week, Marshall was appointed as a non-executive director for the CRM start ...

Media: Double Standards - It's time for FMCG to leave the 'digital doghouse'

platform that isn't built on outdated, e-mail-based CRM models. MELANIE WELSH - STRATEGY DIRECTOR, SOUP ...

Jim Marshall joins start-up Media By Permission

of the IPA's Futures Group, is joining CRM start-up Media By Permission as non-executive director..... It is exciting to be working on a small business startup. Media By Permission was set up as a CRM system as a ...

The Week: Digital Reviews - Kerry Foods appoints TMW

TMW has been briefed to develop a long-term digital, social media and CRM strategy for the company as it increases its digital marketing activity. ...

The Week: DM Reviews - EHS nets Comparethemarket

will handle CRM and eCRM briefs for the company.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.