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Editor's Perspective: Will WPP gamble pay off for News International?

that there was a heavy emphasis on data and CRM credentials as NI looks to pursue targeted ways of finding ...

School Reports 2012: DraftFCB

the Hyundai digital and CRM business, as well as digital media from Furniture Village. The past year has ... was established with the arrival of Phil Nunn, closely followed by winning the digital and CRM business ...

School Reports 2012: EHS 4D Group

Score: 7 Agency fact file: EHS 4D Group Type of agency CRM, data, digital, direct Company ownership Havas Key personnel Tash Whitmey group chief ... and CRM are the agency's bread and butter, which is evident in its work for clients such as Air Wick ...

School Reports 2012: Agency Republic

's most successful CRM programme. Campbell was also behind an innovative new product launch for Nivea ...

School Reports 2012: G2 Joshua

(shopper marketing), GM Chevrolet (integrated) and HSBC (eCRM/CRM). In addition to this success, we ...

Top 100 creative agencies 2012

offer, such as digital, PR, CRM and direct marketing. So while raw media billings may have been fairly ... has been to combine traditional ads with customer dialogue. So social media, direct marketing and CRM ...

Citroen pushes DS5 model with interactive mailer

to stand out from its competitors." The campaign was developed with CRM agency The Listening Company ...

Hotline: Lighterlife appoints Brothers and Sisters

The agency will work alongside DraftFCB, which picked up Lighterlife's CRM account last week. ...

Pitch update

, the hotel group that is reviewing its global advertising, CRM and media arrangements through AAR, is holding ...

Hotline: MBA to handle Sky campaign

in March across TV, press, digital, CRM and social media.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.