to remove filtersHow HTML5 is coming to the rescue of the ad industry
19 Jan 2012
of freedom. Now campaigns can be mapped across a greater breadth of channels than ever before. CRM ...
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Is gamification the next big thing in marketing?
19 Jan 2012 | by Jerry Lloyd-Williams and David Atkinson
prevalent as brands, services and organisations look to ensure they have a robust CRM strategy ... to ensure any game-like elements are included on merit and have a defined purpose within a CRM strategy ...
BMW launches Olympics iPad magazine
29 Nov 2011 | by Sarah Shearman
Android in the coming months. Nicola Green, CRM communications manager for BMW UK, said: "In addition ...
Will ads on Twitter be a hit?
15 Sep 2011 | by Alasdair Reid
brands may use it for social CRM and the odd clever campaign. The trick will be to keep the ads relevant ...
School Reports 2011: Chemistry
05 Sep 2011 | by Staff
-profile Chemistry team that shows how much its offering of digitally driven CRM is prized by its rivals. Publicis
The Modern Media mix
08 Jul 2011
. Such datasets include (but are not limited to): media consumption; existing consumer data from a CRM or eCRM ... are those where the component parts of a marketing campaign - media, creative, PR, legal, CRM, customer ...
GyroHSR lands Heathrow Express business
13 Jan 2011 | by Sara Kimberley
The agency won the 4 million business after a competitive pitch against 13 undisclosed agencies. The media account was previously handled by Carat, while JJ Advertising and Libertine London shared the creative business. GyroHSR will now be responsible for advertising, digital, media and CRM. A campaign ...
L'Oréal reviews European digital media
14 Oct 2010 | by Katherine Levy
Agency sources said the company has invited agencies to pitch for the business, which is expected to cover key markets in Europe, including the UK. Samantha Daude, the director of new media and CRM worldwide at L Or al, is said to be leading the review from the company s HQ in France, with meetings ...
MPG creates single Intelligence Unit
23 Sep 2010 | by Maisie McCabe
The 25-strong Intelligence Unit, which will be headed by Denise Turner, will carry out the agency's planning, consumer insight, CRM and analytics operations. Turner, who has been promoted from her previous role of head of insight and effectiveness, has been at MPG for ten years. She has 19 years ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
