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How HTML5 is coming to the rescue of the ad industry

of freedom. Now campaigns can be mapped across a greater breadth of channels than ever before. CRM ...

Brand Advocate wins Hendrick's Gin global digital and CRM account

William Grant & Sons, the distiller, has appointed Brand Advocate as its global digital and CRM...social CRM campaign, developing a Hendrick s Curiositorium site to brand drive loyalty among premium ...

BMW launches Olympics iPad magazine

Android in the coming months. Nicola Green, CRM communications manager for BMW UK, said: "In addition ...

Can LBi bring cohesion to its blending promise?

our offerings - CRM, social, search, design and build, digital campaign and branded content - into a ...

The Red Brick Road lands Rémy Martin

Rémy Martin, the cognac brand, has appointed The Red Brick Road to handle its CRM and digital...Navigator Responsive Advertising for CRM and Willoughby Stewart Associates for integrated design. First ...

LBI: The blended future

it to ideas in real time. It seems to us that connecting content and CRM is essential. So your culture has ...

Meteorite picks up Scope business

activity. The work will encompass CRM and eCRM, including all appeals activity, campaigns to regular ...

Elvis lands digital and CRM for Yakult

Yakult, the probiotic drink brand, has appointed Elvis to handle its UK digital and CRM business..... It is the first time that Yakult has appointed a single agency for both digital and CRM. In the past, it has ... for overhauling Yakult's CRM strategy later this year. Working with Yakult's creative agency, Euro RSCG, Elvis will promote the brand's current "Listen to your gut" messaging throughout its website and CRM communications ...

PAA snares Wickes digital and DM task

Wickes, the DIY retailer, has appointed Partners Andrews Aldridge to its CRM account.

Nimeh departs Iris in agency shake-up

Nimeh's departure follows recent changes that saw Iris' management consultancy and CRM unit, Iris Concise, and its digital division, Iris Digital, integrated with the main agency. As part of the shake-up, Iris Worldwide's co-founders Ian Millner and Stewart Shanley will both relocate to the UK. Millner ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.