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Betfair launches biggest campaign to date

within social media. Created by Albion, the campaign, which also includes PR, CRM, natural and paid ...

Vodafone calls UK direct marketing review

The telecoms company has approached network agencies with a request for proposals, and is due to draw up a shortlist of agencies to pitch for the business later this month. The account incorporates all of Vodafone s DM, CRM and eCRM activity, across both its business-to-business and consumer ...

End of 'digital' road

communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...

Stuart Pearce and Kelly Brook star in Sony trade-in ads

radio, CRM and in-store campaign to support Sony's trade-in promotion. The ad will run until the 11 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.