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School Reports 2012: Proximity London

-performing CRM programme to date. Despite spending most of the year bedding in Lloyds, the agency also picked ...

School Reports 2012: TBWA\London

of brands (Campo Viejo and Azpilicueta) from its existing client Pernod Ricard, as well as the European CRM ...

It's not all doom and gloom for adland's Big Five

slower growth at what Omnicom calls its diversified agency services (embracing PR, design, CRM, direct ... come from the IAN division, comprising advertising, media buying, CRM and direct marketing, while ...

Top 100 creative agencies 2012

offer, such as digital, PR, CRM and direct marketing. So while raw media billings may have been fairly ... has been to combine traditional ads with customer dialogue. So social media, direct marketing and CRM ...

MPG creates single Intelligence Unit

The 25-strong Intelligence Unit, which will be headed by Denise Turner, will carry out the agency's planning, consumer insight, CRM and analytics operations. Turner, who has been promoted from her previous role of head of insight and effectiveness, has been at MPG for ten years. She has 19 years ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.