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: 'We want you to be involved from the start.'"Later, over lunch, the principal CRM consultant Tom ...
Four agencies have been shortlisted to pitch for the business, with an appointed shop set to be in place before the end of the year. The move will mark the first time that Elastoplast has worked with a retained digital and CRM agency. TBWA\London is the incumbent on Elastoplast's main advertising ...
Tesco Bank has appointed WDMP to handle its CRM account as it looks to boost its financial product...The agency won the business after a pitch process and will be responsible for acquiring and retaining Tesco Bank customers, as well as developing selected digital activity. WDMP is Tesco Bank's first retained CRM agency. Tesco's roster includes The Red Brick Road, which handles above ...
BAA Airports is looking for a CRM agency to handle its WorldPoints Loyalty Programme.
The partnership will combine Iris's global creative services with Meredith's content and CRM capabilities. Iris will share its consumer insights with Meredith, which publishes a range of home and lifestyle magazines and has 12 broadcast stations, to offer clients a range of services, such as loyalty ...
. It will continue to handle the company's CRM, trade events and direct marketing. In May, the agency created a ...
The coffee shop chain has sent RFIs directly to agencies ahead of a pitch as it looks to ramp up its CRM activity. The brief includes work on the Starbucks Card loyalty scheme. It is understood that Starbucks has not previously worked with an agency dedicated to handling its UK CRM account. However ...
At the beginning of the review, which began in January and was initially conducted through the AAR, the theme park said it wanted an agency to handle traditional advertising, as well as direct marketing and CRM activity. Disneyland has now opted instead to appoint BETC, which opened in May. Its sister ...
The Japanese company currently works with the Tunbridge Wells-based agency Nexus/H, but has kicked off a review through the consultant Brian Jacobs Associates. Suzuki s brief to pitching agencies is expected to cover the brand s TV advertising, as well as its CRM and dealer marketing. Suzuki spent more ...
aspects of Renault's marketing activity, which spans TV, digital and CRM. Among the first work ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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