08 Dec 2011
| by Matt Williams
projects.
Elastoplast has not previously worked with a retained digital and CRM shop.
TBWA ...
01 Dec 2011
| by Sara Kimberley
Reckitt Benckiser has kicked off the search for an agency to handle its global digital CRM business....of record, and Iris are unaffected by the search for a new global CRM agency.
Earlier this year ...
17 Nov 2011
| by Sara Kimberley
SCA Hygiene is holding talks with agencies over a UK CRM brief for its Tena Lady and Bodyform
10 Nov 2011
| by Matt Williams
Four agencies have been shortlisted to pitch for the business, with an appointed shop set to be in place before the end of the year.
The move will mark the first time that Elastoplast has worked with a retained digital and CRM agency.
TBWA\London is the incumbent on Elastoplast's main advertising ...
15 Aug 2011
| by Sara Kimberley
Omega Pharma has appointed Stephens Francis Whitson (SFW) to handle a CRM brief for a new product...The agency was awarded the business following an informal pitch and discussions with a number of agencies.
SFW will work alongside sister agency VCCP Health, which works on the 3m Omega Pharma creative account.
SFW will be responsible for CRM and eCRM activity to develop a launch, acquisition ...
29 Jul 2011
| by Sara Kimberley
The agencies were appointed after a rigorous review of the company s global marketing needs across advertising, digital, CRM, shopper marketing, direct marketing and media planning and buying.
A source close to the situation said that around 14 people would be made redundant from Draftfcb s London office ...
19 May 2011
| by Sara Kimberley
L'Oréal has picked Gyro to handle its estimated £20 million UK customer relationship marketing account after a competitive pitch.
25 Feb 2011
| by Sara Kimberley
on board as our new partner."
Zenith is the incumbent media agency and Haygarth leads the CRM ...
10 Feb 2011
| by Sara Kimberley
, Panlogic and Rapp for its direct marketing and CRM business. It currently uses a number of agencies across ...
25 Jan 2011
| by Daniel Farey-Jones
Superdrug is searching for a CRM agency to handle the launch of its first reward scheme....The retailer, which intends to launch the scheme in May, is handling the search process itself.
Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card scheme.
Dan Jarvis, Superdrug head of marketing, said: "We are looking for a fully integrated CRM ...