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CMW lands digital task for Elastoplast

projects. Elastoplast has not previously worked with a retained digital and CRM shop. TBWA ...

Reckitt Benckiser reviews global digital CRM

Reckitt Benckiser has kicked off the search for an agency to handle its global digital CRM business....of record, and Iris are unaffected by the search for a new global CRM agency. Earlier this year ...

SCA Hygiene meets shops for CRM brief

SCA Hygiene is holding talks with agencies over a UK CRM brief for its Tena Lady and Bodyform

Agencies line up for digital and DM Elastoplast account

Four agencies have been shortlisted to pitch for the business, with an appointed shop set to be in place before the end of the year. The move will mark the first time that Elastoplast has worked with a retained digital and CRM agency. TBWA\London is the incumbent on Elastoplast's main advertising ...

Omega Pharma appoints SFW to CRM brief

Omega Pharma has appointed Stephens Francis Whitson (SFW) to handle a CRM brief for a new product...The agency was awarded the business following an informal pitch and discussions with a number of agencies. SFW will work alongside sister agency VCCP Health, which works on the 3m Omega Pharma creative account. SFW will be responsible for CRM and eCRM activity to develop a launch, acquisition ...

SC Johnson hands global ad account to BBDO and Ogilvy & Mather

The agencies were appointed after a rigorous review of the company s global marketing needs across advertising, digital, CRM, shopper marketing, direct marketing and media planning and buying. A source close to the situation said that around 14 people would be made redundant from Draftfcb s London office ...

Gyro wins £20m CRM account from L'Oréal

L'Oréal has picked Gyro to handle its estimated £20 million UK customer relationship marketing account after a competitive pitch.

Rachel's Dairy appoints HMDG to advertising account

on board as our new partner." Zenith is the incumbent media agency and Haygarth leads the CRM ...

L'Oreal calls UK CRM review

, Panlogic and Rapp for its direct marketing and CRM business. It currently uses a number of agencies across ...

Superdrug hunts shop for reward scheme launch

Superdrug is searching for a CRM agency to handle the launch of its first reward scheme....The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card scheme. Dan Jarvis, Superdrug head of marketing, said: "We are looking for a fully integrated CRM ...

 

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