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RBS seeks agency for branch brief

The bank has approached a number of agencies, including non-roster shops, with the CRM brief. Activity will tell customers that RBS plans to offload hundreds of its branches in a process that could ... with CHI Partners' agency The Box on CRM campaigns for its retail banking division. RBS also works with M ...

End of 'digital' road

communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...

Sainsbury's Finance appoints Tangible

account director Kate O'Donovan and Howard Barber, head of CRM planning and insight. They will work ...

EHS Brann scoops Comparethemarket.com eCRM brief

The agency won the business following a pitch against two other undisclosed shops, in a process handled by the AAR. EHS Brann will be responsible for handling the CRM and eCRM activity for the price comparison website, as the brand looks to increase its efforts to retain existing customers ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.