School Reports 2011: Tullo Marshall Warren
05 Sep 2011 | by Staff
a CRM brief for Guinness. No mean feat following a Diageo DM roster review, which saw the company ...
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DraftFCB scoops LighterLife creative
16 Feb 2012 | by Sara Kimberley
The agency won the account after a review that began in October last year and was overseen by the Haystack Group. LighterLife, which spent nearly 3 million on advertising last year, previously worked with Cheethambell JWT on its creative account. The brief includes digital and CRM activity for LighterLife ...
Westfield kicks off customer relationship marketing pitch
17 Feb 2011 | by Matt Williams
The company has a shortlist of agencies in contention for the accout and is thought to be close to making an appointment. Westfield does not currently retain a CRM agency but is thought to be keen to boost its skills in this area in order to build a stronger relationship with its regular visitors ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
