BMW launches Olympics iPad magazine
29 Nov 2011 | by Sarah Shearman
Android in the coming months. Nicola Green, CRM communications manager for BMW UK, said: "In addition ...
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Citroen pushes DS5 model with interactive mailer
12 Mar 2012 | by Ed Owen
to stand out from its competitors." The campaign was developed with CRM agency The Listening Company ...
Rolls-Royce retains Partners Andrews Aldridge for DM account
06 Oct 2011 | by Sara Kimberley
. It will continue to handle the company's CRM, trade events and direct marketing. In May, the agency created a ...
Suzuki kick-starts contest for £10m account
06 Oct 2011 | by Sara Kimberley
The Japanese company currently works with the Tunbridge Wells-based agency Nexus/H, but has kicked off a review through the consultant Brian Jacobs Associates. Suzuki s brief to pitching agencies is expected to cover the brand s TV advertising, as well as its CRM and dealer marketing. Suzuki spent more ...
Publicis lands entire Renault UK through-the-line account
29 Sep 2011 | by Matt Williams
aspects of Renault's marketing activity, which spans TV, digital and CRM. Among the first work ...
Rolls-Royce seeks agency for DM task
18 Aug 2011 | by Sara Kimberley
CRM, trade events and direct marketing. The BMW-owned luxury car brand has worked with PAA since ...
Agencies line up for Renault digital pitch
12 May 2011 | by Matt Williams
to support its CRM programme. The brief includes the development of an eCRM initiative. Earlier this year ...
Maserati hands CRM brief to WDMP
14 Apr 2011 | by Sara Kimberley
global CRM account....and was handled directly by Maserati. WDMP will now be responsible for developing and implementing a global CRM ... agency for its CRM business. Maxus will continue to handle its UK media account. Last year, Maserati ... , said: "WDMP has been tasked to deliver a CRM strategy that will drive customer engagement that creates ...
Why the recession has been so good for BMW
24 Sep 2010 | by John Tylee
marketing led to a job offer as a CRM specialist at Ernst Young. However, BMW, where Hudson had helped set up a CRM and e-commerce operation, stepped in with an offer of its own. He was appointed UK marketing ...
Agencies line up for Maserati CRM business
02 Sep 2010 | by Sara Kimberley
The luxury car manufacturer, which does not currently have a retained UK agency for its CRM business, has approached direct marketing agencies directly about pitching for the account. Its move into CRM follows recent mobile marketing activity. Maserati attempted to broaden its audience ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
