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B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets
The supermarket giant has sent out an RFI to agencies interested in pitching for the business, in a process being handled directly by the client. Asda s recent CRM campaigns have revolved around voucher giveaways. The supermarket made its first move towards loyalty-driven marketing with the launch ...
Tesco Bank has appointed WDMP to handle its CRM account as it looks to boost its financial product...The agency won the business after a pitch process and will be responsible for acquiring and retaining Tesco Bank customers, as well as developing selected digital activity. WDMP is Tesco Bank's first retained CRM agency. Tesco's roster includes The Red Brick Road, which handles above ...
, with particular emphasis being put on its use of data and CRM. In the past, Ladbrokes has worked with a number ...
-building and customer relationship marketing. Game Group's new CRM focus comes after it pledged to triple its digital ...
Wickes, the DIY retailer, has appointed Partners Andrews Aldridge to its CRM account.
Wickes, the DIY retailer, is looking for an agency to handle its CRM business....on its ad account since January 2008. Its relationship with the retailer is unaffected by the CRM pitch. ...
Superdrug is searching for a CRM agency to handle the launch of its first reward scheme....The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card scheme. Dan Jarvis, Superdrug head of marketing, said: "We are looking for a fully integrated CRM ...
to roll out a heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity, and live events, as part of its acquisition and retention efforts. The site has run CRM activity ... by CRM manager Katie Palmer. Balderton, which also has investments in Betfair and LoveFilm, confirmed ...
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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