How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
of freedom. Now campaigns can be mapped across a greater breadth of channels than ever before. CRM ...
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PictureBox seeks CRM agency
20 Jan 2012 | by Sara Kimberley
an agency to handle its CRM account....'s first retained CRM agency. Parent company Universal Pictures currently splits its advertising business ...
Vodafone splits with BBH
30 Jun 2011 | by Ian Darby
last year, Vodafone shifted its UK CRM account to WPP s G2, following a pitch. Meanwhile in January ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
Stuart Pearce and Kelly Brook star in Sony trade-in ads
27 Apr 2010 | by Joe Thomas
radio, CRM and in-store campaign to support Sony's trade-in promotion. The ad will run until the 11 ...
Partners Andrews Aldridge wins Sony Professional Services eCRM account
26 Oct 2009 | by Matt Williams
The agency will be responsible for the strategy, planning and creative delivery of a new CRM programme, designed to help Sony build up a stronger relationship with its business clients. The first activity will be rolled out across Europe during 2010, with each campaign being tailored to the individual ...
Sony hands retail marketing account to HS&P and Live and Breathe
21 Aug 2009 | by Matt Williams
The agency picked up the business after a pitch against three other agencies, including Iris, the incumbent on the account. The process was handled by Oystercatchers, and comes two months after HS P was awarded a CRM brief from Sony for its retail division. Following the appointment, HS P and Live Breathe ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
