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Vodafone has handed its UK CRM account to G2, bringing an end to its five-year relationship...G2 was awarded the business after the telecoms giant approached agencies in July to pitch for the account, which includes all of Vodafone's CRM and eCRM business. PAA had worked with Vodafone since ... will not be handling any of the CRM business. However, the agency has worked on a number of other Vodafone projects ...
The telecoms company has approached network agencies with a request for proposals, and is due to draw up a shortlist of agencies to pitch for the business later this month. The account incorporates all of Vodafone s DM, CRM and eCRM activity, across both its business-to-business and consumer ...
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
its CRM and eCRM business, and Wolff Olins to handle its global creative strategy. The news has come ...
TBWA\Media Arts will work on the brand s above-the-line advertising business, Rapp will handle CRM and eCRM, as well as implementing the brand s creative campaigns in the US, and Wolff Olins will be responsible for creating Skype s global strategic branding. All three will aim to build a clear global brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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