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TBWA scoops global Four Seasons brief

Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM...advertising, working across its global brand, local marketing, CRM and creative design. The network ...

Four Seasons Hotels calls review of global accounts

Four Seasons Hotels and Resorts is holding a review of its global advertising, media and CRM...the chain's global advertising, working across its global brand, local marketing, CRM, creative design ... CRM specialist to explore ways in which it can increase spend levels and loyalty among customers ...

Whitbread appoints EHS 4D for CRM activity

Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands....The company, which owns brands including Premier Inn, Costa Coffee and Beefeater Grill, began approaching agencies in August through the AAR. EHS is Whitbread's first retained CRM agency as it tries to bring its brands closer together and encourage customers to try other offerings in its portfolio ...

BAA seeks CRM agency to handle loyalty programme

BAA Airports is looking for a CRM agency to handle its WorldPoints Loyalty Programme.

BETC London snares £5m Disneyland brief

At the beginning of the review, which began in January and was initially conducted through the AAR, the theme park said it wanted an agency to handle traditional advertising, as well as direct marketing and CRM activity. Disneyland has now opted instead to appoint BETC, which opened in May. Its sister ...

Whitbread reviews CRM across brand portfolio

Whitbread is looking for an agency to handle its CRM business, as the company attempts to build..., with an appointed agency set to be in place soon after. Whitbread has never had a retained CRM agency but intends ... customers to try other offerings in its portfolio. News of the CRM pitch follows that of Whitbread ...

Thomas Cook to review pan-Euro digital media

partnerships, CRM, social media and display activity. MediaVest Manchester is the UK incumbent while ...

Ruby beats two to Railcard business

. Activity will span across renewal and CRM activity using outdoor, direct marketing, social media ...

National Express calls £5m advertising review

The company sent an RFI out to agencies last week inviting them to compete for the business, which involves only the brand's coach business. National Express currently works with agencies on a project basis, including The Brooklyn Brothers which handles CRM and digital work for National Express. TBWA ...

GyroHSR lands Heathrow Express business

The agency won the 4 million business after a competitive pitch against 13 undisclosed agencies. The media account was previously handled by Carat, while JJ Advertising and Libertine London shared the creative business. GyroHSR will now be responsible for advertising, digital, media and CRM. A campaign ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.