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Agency of the Year 2011: The Judges

13 Dec 2011

Gilmour, Head of brand and CRM, Cogent Elliott Gilmour is a financial-services specialist who also ...

Direct Marketing Agency of the Year: LIDA

13 Dec 2011 | by Sara Kimberley

-performing CRM activity to date. The agency has also experienced what it refers to as a 'creative turning ...

Media: BMW mag app for Olympics

09 Dec 2011

features in a video with former javelin thrower Steve Backley. Nicola Green, CRM comms manager for BMW UK ...

TMW lands Sue Ryder integrated business

08 Dec 2011 | by Sara Kimberley

CRM strategy and "in memoriam giving" approach. It will create and execute a range of activity ...

Whitbread appoints EHS 4D for CRM activity

08 Dec 2011 | by Sara Kimberley

Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands....The company, which owns brands including Premier Inn, Costa Coffee and Beefeater Grill, began approaching agencies in August through the AAR. EHS is Whitbread's first retained CRM agency as it tries to bring its brands closer together and encourage customers to try other offerings in its portfolio ...

CMW lands digital task for Elastoplast

08 Dec 2011 | by Matt Williams

projects. Elastoplast has not previously worked with a retained digital and CRM shop. TBWA ...

Brand Advocate wins Hendrick's Gin global digital and CRM account

07 Dec 2011 | by Sarah Shearman

William Grant & Sons, the distiller, has appointed Brand Advocate as its global digital and CRM...social CRM campaign, developing a Hendrick s Curiositorium site to brand drive loyalty among premium ...

L'Oreal unveils £20m online CRM campaign

07 Dec 2011 | by Sarah Shearman

L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships

Reckitt Benckiser reviews global digital CRM

01 Dec 2011 | by Sara Kimberley

Reckitt Benckiser has kicked off the search for an agency to handle its global digital CRM business....of record, and Iris are unaffected by the search for a new global CRM agency. Earlier this year ...

Kitcatt Nohr Digitas picks up UK Starbucks CRM business

01 Dec 2011 | by Sara Kimberley

Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity. The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...

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