10 Nov 2011
| by Matt Williams
Four agencies have been shortlisted to pitch for the business, with an appointed shop set to be in place before the end of the year.
The move will mark the first time that Elastoplast has worked with a retained digital and CRM agency.
TBWA\London is the incumbent on Elastoplast's main advertising ...
04 Nov 2011
The 40-second ad will be supported by online advertising, as well as point-of-sale, social media, CRM and PR activity, and follows last year s campaign that featured the Star Wars favourites C-3PO and R2-D2 browsing a Megastore. ...
04 Nov 2011
| by Sara Kimberley
including its partnership with iTunes, its gaming and directory offerings, CRM and publishing. (Media ...
03 Nov 2011
| by Sara Kimberley
Tesco Bank has appointed WDMP to handle its CRM account as it looks to boost its financial product...The agency won the business after a pitch process and will be responsible for acquiring and retaining Tesco Bank customers, as well as developing selected digital activity.
WDMP is Tesco Bank's first retained CRM agency. Tesco's roster includes The Red Brick Road, which handles above ...
03 Nov 2011
| by Rishi Saha, Hill & Knowlton
'likes' or YouTube views. Little heed is given to SEO, CRM or website analytics. These are seen ...
28 Oct 2011
| by Maisie McCabe
Rennie will be charged with bringing together several elements of Global Radio's business including its partnership with iTunes, its gaming and directory offerings, CRM and publishing.
In the new role Rennie will also be responsible for developing new commercial digital and broadcast opportunities ...
27 Oct 2011
| by Matt Williams
BAA Airports is looking for a CRM agency to handle its WorldPoints Loyalty Programme.
26 Oct 2011
| by Kim Benjamin
mergers have taken place in the data and digital space. CRM agency Publicis Dialog merged with direct ...
of data,' says Simon McEvoy, head of planning at CRM, direct and digital agency Tangent Snowball.
He ...
25 Oct 2011
| by Gemma Charles
groceries.
Leigh Rengger, CRM manager at Waitrose and formerly head of loyalty at Sainsbury s, said ...
25 Oct 2011
| by Noelle McElhatton
to bottom.
MyWaitrose is, according to Waitrose CRM manager Leigh Rengger, the brand's way of 'saying ...