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Agencies line up for digital and DM Elastoplast account

Four agencies have been shortlisted to pitch for the business, with an appointed shop set to be in place before the end of the year. The move will mark the first time that Elastoplast has worked with a retained digital and CRM agency. TBWA\London is the incumbent on Elastoplast's main advertising ...

Dixons 'Return Of The Jedi' by M&C Saatchi

The 40-second ad will be supported by online advertising, as well as point-of-sale, social media, CRM and PR activity, and follows last year s campaign that featured the Star Wars favourites C-3PO and R2-D2 browsing a Megastore. ...

Trading places: this week's people moves

including its partnership with iTunes, its gaming and directory offerings, CRM and publishing. (Media ...

WDMP lands Tesco Bank CRM account

Tesco Bank has appointed WDMP to handle its CRM account as it looks to boost its financial product...The agency won the business after a pitch process and will be responsible for acquiring and retaining Tesco Bank customers, as well as developing selected digital activity. WDMP is Tesco Bank's first retained CRM agency. Tesco's roster includes The Red Brick Road, which handles above ...

Rishi Saha, Hill & Knowlton: Time to build a war room

'likes' or YouTube views. Little heed is given to SEO, CRM or website analytics. These are seen ...

Global Radio appoints SeeSaw's Matt Rennie as enterprise director

Rennie will be charged with bringing together several elements of Global Radio's business including its partnership with iTunes, its gaming and directory offerings, CRM and publishing. In the new role Rennie will also be responsible for developing new commercial digital and broadcast opportunities ...

BAA seeks CRM agency to handle loyalty programme

BAA Airports is looking for a CRM agency to handle its WorldPoints Loyalty Programme.

Digital Leagues 2011

mergers have taken place in the data and digital space. CRM agency Publicis Dialog merged with direct ... of data,' says Simon McEvoy, head of planning at CRM, direct and digital agency Tangent Snowball. He ...

Waitrose unveils first loyalty card in strategic shift

groceries. Leigh Rengger, CRM manager at Waitrose and formerly head of loyalty at Sainsbury s, said ...

Editor's Comment: Waitrose seeks return on loyalty

to bottom. MyWaitrose is, according to Waitrose CRM manager Leigh Rengger, the brand's way of 'saying ...

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