Publicis reports 7.3% revenue growth for 2011
09 Feb 2012 | by Sara Kimberley
, direct marketing, CRM, Events and PR, accounted for 50% of the Groupe's revenue in 2011. New business ...
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Marmite aims to spread love with Facebook e-cards
10 Feb 2012 | by Sarah Shearman
shifted away from using social media simply for fan acquisition and was to focus more on social CRM ...
Social brands: Unilever shifts focus from social media to word of mouth
08 Feb 2012 | by Nicola Clark
CRM programmes and trigger advocacy through word of mouth." Magnus Cormack, director of strategy ...
Brands and content: what's the story?
31 Jan 2012 | by Mark Lonergan, August Media
. The results are great. ' IKEA marketing team. *Source: IKEA Family live CRM survey, 2010 From ...
Clarins goes for direct sales with digital rollout
27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ... believe this is a strong asset for our brands." Rival cosmetic brand L'Oreal launched its first CRM ...
Iris ramps up planning department
26 Jan 2012 | by Sara Kimberley
such as content, technology, mobile, data and CRM in line with Iris' increased focus on branded content ...
Why should brands worry about Europe's data protection proposals?
26 Jan 2012 | by Charles Ping
chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...
Forward Thinking Essays 2012: Access all areas, Martin Ryan, CPM (UK)
24 Jan 2012 | by Martin Ryan, CPM (UK)
-to-face conversations in-store. Our own CRM solution, RetailForce, allows us to maintain interactions with our ...
Ex-GyroHSR duo Perry and Mabbott open agency
23 Jan 2012 | by Sara Kimberley
, CRM and communications. The agency's founding clients include TripAdvisor and the Free The Children ... and Europe. At Gyro Mabbott led CRM, marketing, brand, digital and communications planning for brands ...
PictureBox seeks CRM agency
20 Jan 2012 | by Sara Kimberley
an agency to handle its CRM account....'s first retained CRM agency. Parent company Universal Pictures currently splits its advertising business ...
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