to remove filtersSocial brands: Unilever shifts focus from social media to word of mouth
08 Feb 2012 | by Nicola Clark
CRM programmes and trigger advocacy through word of mouth." Magnus Cormack, director of strategy ...
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L'Oréal hires former BK marketer Power
17 Apr 2012 | by John Reynolds
Professionel. Last December, L Or al launched its debut CRM programme in an effort to forge stronger ...
Clarins goes for direct sales with digital rollout
27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ... believe this is a strong asset for our brands." Rival cosmetic brand L'Oreal launched its first CRM ...
Ecover launches £4m brand campaign
09 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
activity. The campaign drives consumers to a dedicated Facebook page and Ecover s CRM programme ...
L'Oreal unveils £20m online CRM campaign
07 Dec 2011 | by Sarah Shearman
L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships
CMOs fail to cope with real-time brand conversations, says IBM
11 Oct 2011 | by Matthew Chapman
% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...
L'Oréal eyes loyalty in latest Body Shop re-positioning
02 Aug 2011 | by Sarah Shearman
, an international CRM director to lead the roll-out of its 'Love Your Body Club', and a head of creative com ...
Power 100 Nxt Gen: Caroline Wilding, John Frieda
27 May 2011 | by Nicola Clark
digital activity, Wilding has created an integrated digital platform of social media, websites and CRM ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...
Superdrug hunts shop for reward scheme launch
25 Jan 2011 | by Daniel Farey-Jones
Superdrug is searching for a CRM agency to handle the launch of its first reward scheme....The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card scheme. Dan Jarvis, Superdrug head of marketing, said: "We are looking for a fully integrated CRM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
