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Power 100: 100 to 50

period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...

L'Oréal reviews European digital media

Agency sources said the company has invited agencies to pitch for the business, which is expected to cover key markets in Europe, including the UK. Samantha Daude, the director of new media and CRM worldwide at L Or al, is said to be leading the review from the company s HQ in France, with meetings ...

End of 'digital' road

communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...

Boots hires OMD UK to £56m media account

directors for loyalty, CRM and customer communications and in-store marketing. Marketing and trading ...

The Work: New campaigns - UK

." FORD - THE RANGER CHALLENGE CREDITS Project: The Ranger challenge Client: Hans Rutlin, CRM ...

The Work: New campaigns - UK

CREDITS Project: Intrepid traveller Client: Ginny Macklen, head of CRM, Virgin Holidays Brief: Entice ... team Client: Simon Cobby, head of CRM, News Group Newspapers Brief: Encourage sign-up to the 2008 ...

Boots names shortlist for £45m media account

with the creation of new directors for loyalty, CRM and customer communications and in-store marketing. Boots also kicked off a search for a marketing services agency to boost its CRM activity around its advantage card ...

Boots to review £45m media account

as announcing plans to split its marketing team in three with the creation of new directors for loyalty, CRM ...

The Work: Private view

HOLIDAYS Project: Summer and winter DM campaign Client: Helen Litvak, general manager CRM, Virgin ...

Everything you know is wrong

) than improving loyalty among existing ones. These results fly in the face of much of the CRM movement ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.