to remove filtersSCA Hygiene meets shops for CRM brief
17 Nov 2011 | by Sara Kimberley
SCA Hygiene is holding talks with agencies over a UK CRM brief for its Tena Lady and Bodyform
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Clarins goes for direct sales with digital rollout
27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ... believe this is a strong asset for our brands." Rival cosmetic brand L'Oreal launched its first CRM ...
Omega Pharma appoints SFW to CRM brief
15 Aug 2011 | by Sara Kimberley
Omega Pharma has appointed Stephens Francis Whitson (SFW) to handle a CRM brief for a new product...The agency was awarded the business following an informal pitch and discussions with a number of agencies. SFW will work alongside sister agency VCCP Health, which works on the 3m Omega Pharma creative account. SFW will be responsible for CRM and eCRM activity to develop a launch, acquisition ...
SC Johnson hands global ad account to BBDO and Ogilvy & Mather
29 Jul 2011 | by Sara Kimberley
The agencies were appointed after a rigorous review of the company s global marketing needs across advertising, digital, CRM, shopper marketing, direct marketing and media planning and buying. A source close to the situation said that around 14 people would be made redundant from Draftfcb s London office ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...
L'Oreal calls UK CRM review
10 Feb 2011 | by Sara Kimberley
, Panlogic and Rapp for its direct marketing and CRM business. It currently uses a number of agencies across ...
Superdrug hunts shop for reward scheme launch
25 Jan 2011 | by Daniel Farey-Jones
Superdrug is searching for a CRM agency to handle the launch of its first reward scheme....The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card scheme. Dan Jarvis, Superdrug head of marketing, said: "We are looking for a fully integrated CRM ...
PROMOTIONAL FEATURES: The Road to Recovery Essays
17 Jul 2010 | by Noelle McElhatton
OnePost s Graham Cooper CRM Sage s David Beard on the value of CRM in the business ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
Reinventing marketing: Alan Mitchell asks if marketers are prepared for the era of volunteered personal information
11 Aug 2009 | by Alan Mitchell
development, marketing communications, service or CRM? A key element of this is that many, but not all, VPI ... of 'one-to-one' CRM, think again. VPI throws up many more implications, which I will explore in my blog ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
