to remove filtersCMW lands digital task for Elastoplast
08 Dec 2011 | by Matt Williams
projects. Elastoplast has not previously worked with a retained digital and CRM shop. TBWA ...
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L'Oréal hires former BK marketer Power
17 Apr 2012 | by John Reynolds
Professionel. Last December, L Or al launched its debut CRM programme in an effort to forge stronger ...
Reckitt Benckiser reviews global digital CRM
01 Dec 2011 | by Sara Kimberley
Reckitt Benckiser has kicked off the search for an agency to handle its global digital CRM business....of record, and Iris are unaffected by the search for a new global CRM agency. Earlier this year ...
SCA Hygiene meets shops for CRM brief
17 Nov 2011 | by Sara Kimberley
SCA Hygiene is holding talks with agencies over a UK CRM brief for its Tena Lady and Bodyform
Agencies line up for digital and DM Elastoplast account
10 Nov 2011 | by Matt Williams
Four agencies have been shortlisted to pitch for the business, with an appointed shop set to be in place before the end of the year. The move will mark the first time that Elastoplast has worked with a retained digital and CRM agency. TBWA\London is the incumbent on Elastoplast's main advertising ...
Omega Pharma appoints SFW to CRM brief
15 Aug 2011 | by Sara Kimberley
Omega Pharma has appointed Stephens Francis Whitson (SFW) to handle a CRM brief for a new product...The agency was awarded the business following an informal pitch and discussions with a number of agencies. SFW will work alongside sister agency VCCP Health, which works on the 3m Omega Pharma creative account. SFW will be responsible for CRM and eCRM activity to develop a launch, acquisition ...
SC Johnson hands global ad account to BBDO and Ogilvy & Mather
29 Jul 2011 | by Sara Kimberley
The agencies were appointed after a rigorous review of the company s global marketing needs across advertising, digital, CRM, shopper marketing, direct marketing and media planning and buying. A source close to the situation said that around 14 people would be made redundant from Draftfcb s London office ...
Gyro wins £20m CRM account from L'Oréal
19 May 2011 | by Sara Kimberley
L'Oréal has picked Gyro to handle its estimated £20 million UK customer relationship marketing account after a competitive pitch.
Rachel's Dairy appoints HMDG to advertising account
25 Feb 2011 | by Sara Kimberley
on board as our new partner." Zenith is the incumbent media agency and Haygarth leads the CRM ...
L'Oréal reviews European digital media
14 Oct 2010 | by Katherine Levy
Agency sources said the company has invited agencies to pitch for the business, which is expected to cover key markets in Europe, including the UK. Samantha Daude, the director of new media and CRM worldwide at L Or al, is said to be leading the review from the company s HQ in France, with meetings ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
