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CMOs fail to cope with real-time brand conversations, says IBM

% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...

Field marketing leagues tables 2008

. 'A lot of what we do at live events is followed up with a digital CRM campaign. Clients are starting ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.