Pedigree appoints Tequila for digital
11 Sep 2008 | by Caroline Lovell
. The initial work will involve web design and e-CRM, but the account will also span e-commerce, retail ...
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Benecol appoints agency for CRM
16 Sep 2008 | by Ed Kemp
LONDON - Benecol has hired Chemistry to handle its customer relationship marketing programme.
The week in Marketing: 03/092008
02 Sep 2008 | by Staff
and CRM strategy. NCC slams green logo The National Consumer Council has called for the Green Dot logo ...
The Work: New campaigns - UK
29 Aug 2008
." FORD - THE RANGER CHALLENGE CREDITS Project: The Ranger challenge Client: Hans Rutlin, CRM ...
The Work: New campaigns - UK
22 Aug 2008
CREDITS Project: Intrepid traveller Client: Ginny Macklen, head of CRM, Virgin Holidays Brief: Entice ... team Client: Simon Cobby, head of CRM, News Group Newspapers Brief: Encourage sign-up to the 2008 ...
Boots names shortlist for £45m media account
13 Aug 2008 | by Alison Donnelly
with the creation of new directors for loyalty, CRM and customer communications and in-store marketing. Boots also kicked off a search for a marketing services agency to boost its CRM activity around its advantage card ...
Field marketing leagues tables 2008
12 Aug 2008 | by Rob McLuhan
. 'A lot of what we do at live events is followed up with a digital CRM campaign. Clients are starting ...
Boots reviews CRM account for Advantage Card
06 Aug 2008 | by Ed Kemp
LONDON - Boots has kicked of a search for a marketing services agency to boost its CRM activity...Incumbent Craik Jones will not re-pitch for the business. However, AMV Group will be represented in the pitch by its bigger sister agency Proximity London. The pharmacy, health and beauty retailer has drawn up a shortlist of agencies to pitch for the CRM programme. Boots Health Beauty magazine ...
Boots restructure set to bolster customer focus
22 Jul 2008 | by Alison Donnelly
. Directors of loyalty, CRM, customer communications and in-store marketing will also be appointed as part ...
Boots to review £45m media account
21 Jul 2008 | by Alison Donnelly
as announcing plans to split its marketing team in three with the creation of new directors for loyalty, CRM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
