Social brands: Unilever shifts focus from social media to word of mouth
08 Feb 2012 | by Nicola Clark
CRM programmes and trigger advocacy through word of mouth." Magnus Cormack, director of strategy ...
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L'Oréal hires former BK marketer Power
17 Apr 2012 | by John Reynolds
Professionel. Last December, L Or al launched its debut CRM programme in an effort to forge stronger ...
Clarins goes for direct sales with digital rollout
27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ... believe this is a strong asset for our brands." Rival cosmetic brand L'Oreal launched its first CRM ...
Ecover launches £4m brand campaign
09 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
activity. The campaign drives consumers to a dedicated Facebook page and Ecover s CRM programme ...
CMW lands digital task for Elastoplast
08 Dec 2011 | by Matt Williams
projects. Elastoplast has not previously worked with a retained digital and CRM shop. TBWA ...
L'Oreal unveils £20m online CRM campaign
07 Dec 2011 | by Sarah Shearman
L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships
Reckitt Benckiser reviews global digital CRM
01 Dec 2011 | by Sara Kimberley
Reckitt Benckiser has kicked off the search for an agency to handle its global digital CRM business....of record, and Iris are unaffected by the search for a new global CRM agency. Earlier this year ...
SCA Hygiene meets shops for CRM brief
17 Nov 2011 | by Sara Kimberley
SCA Hygiene is holding talks with agencies over a UK CRM brief for its Tena Lady and Bodyform
Agencies line up for digital and DM Elastoplast account
10 Nov 2011 | by Matt Williams
Four agencies have been shortlisted to pitch for the business, with an appointed shop set to be in place before the end of the year. The move will mark the first time that Elastoplast has worked with a retained digital and CRM agency. TBWA\London is the incumbent on Elastoplast's main advertising ...
CMOs fail to cope with real-time brand conversations, says IBM
11 Oct 2011 | by Matthew Chapman
% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
