RBS Group plans social media forum initiative for banking brands
17 Nov 2011 | by Sarah Shearman
' positioning, with a social CRM initiative that will allow consumers to give feedback on banking with its
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Social brands: Unilever shifts focus from social media to word of mouth
08 Feb 2012 | by Nicola Clark
CRM programmes and trigger advocacy through word of mouth." Magnus Cormack, director of strategy ...
Barclaycard hires Ben Padley as first digital chief
23 Aug 2011 | by Sarah Shearman
Ben Padley, Sony Ericsson's vice-president, global head of digital marketing and CRM, will join Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby, Barclaycard's global chief marketing officer. Padley will be responsible for 'accelerating' the brand ...
PROMOTIONAL FEATURES: The Road to Recovery Essays
17 Jul 2010 | by Noelle McElhatton
OnePost s Graham Cooper CRM Sage s David Beard on the value of CRM in the business ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
Sign up now to Brand Republic's email marketing conference
16 Oct 2009 | by Staff
Minty, head of CRM at Arcadia Group, which runs retailers including Topshop, Dorothy Perkins and Miss ...
OgilvyOne picks up Zurich Connect DM and digital account
09 Mar 2009 | by Matt Williams
OgilvyOne won the account following a pitch against Zurich's incumbent agency, Publicis Dialog, and will be responsible for digital marketing, e-mail, CRM, database marketing, data analytics and direct mail on the account. The agency will also redesign and build a new website for the service, which is to be fully ...
The Work: New campaigns - UK
22 Aug 2008
CREDITS Project: Intrepid traveller Client: Ginny Macklen, head of CRM, Virgin Holidays Brief: Entice ... team Client: Simon Cobby, head of CRM, News Group Newspapers Brief: Encourage sign-up to the 2008 ...
The Work: New campaigns - UK
25 Jan 2008
Whitehead Exposure: Press THE LOWDOWN Delaney Lund Knox Warren Mo Dada, CRM co-ordinator, Nissan ...
Capital One hires TMW for CRM job
14 Aug 2007 | by Joanna Bowery
LONDON - Capital One has hired Tullo Marshall Warren to handle a customer management and brand identity brief with a view to adding the agency to its below-the-line roster.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
