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tribe, building a viewer database and a CRM programme . Ironically, it will perhaps join the ranks ... and better personalisation." So CRM continues to prove a draw for a variety of brands, with Kellogg ... , with a rich repository of details on more than 800 million people and its own vision of "Social CRM ...

Power 100: 100 to 50

period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

OnePost s Graham Cooper CRM Sage s David Beard on the value of CRM in the business ...

End of 'digital' road

communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...

Sainsbury's Finance appoints Tangible

account director Kate O'Donovan and Howard Barber, head of CRM planning and insight. They will work ...

Meteorite makes four new appointments

on both the Land Rover and Jaguar accounts specialising in CRM and data segmentation. ...

EHS Brann scoops Comparethemarket.com eCRM brief

The agency won the business following a pitch against two other undisclosed shops, in a process handled by the AAR. EHS Brann will be responsible for handling the CRM and eCRM activity for the price comparison website, as the brand looks to increase its efforts to retain existing customers ...

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Minty, head of CRM at Arcadia Group, which runs retailers including Topshop, Dorothy Perkins and Miss ...

Marketing Society CRM award goes to More Th>n

Normal 0 More Th n's marketing director Pete Markey was also recognised as Marketer of the Year. The insurer's CRM programme was born out of its desire to maintain a two-way dialogue with customers and drive increased profitability by placing emphasis on service and satisfaction. It decided ...

Admiral Group selects Sword Ciboodle for CRM expertise

LONDON - Admiral Group, the motor insurance provider, has selected Sword Ciboodle's CRM platform...be with a traditional CRM package." Admiral has outsourced a number of IT projects to The Sword Group ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.