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RBS seeks agency for branch brief

The bank has approached a number of agencies, including non-roster shops, with the CRM brief. Activity will tell customers that RBS plans to offload hundreds of its branches in a process that could ... with CHI Partners' agency The Box on CRM campaigns for its retail banking division. RBS also works with M ...

Trading places: this week's people moves

) Ben Padley , Sony Ericsson 's vice-president, global head of digital marketing and CRM, will join ...

End of 'digital' road

communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...

Sainsbury's Finance appoints Tangible

account director Kate O'Donovan and Howard Barber, head of CRM planning and insight. They will work ...

Unopened direct mail rates fall in 2008

to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...

Building society job goes to TDA

marketing. The work will include CRM activity as well as the launch of a member benefits scheme ...

Aegis Group acquires Canada's Genesis Media

The business, which is one of Canada s largest independent media agencies, offers CRM, digital, direct marketing and data analytics services to a range of clients. Aegis Group said the acquisition of Genesis Media , which has reported gross assets of around US$16.2m, would aid its expansion in Canada ...

Capital One hires TMW for CRM job

LONDON - Capital One has hired Tullo Marshall Warren to handle a customer management and brand identity brief with a view to adding the agency to its below-the-line roster.

Marketing Innovation Group extends digital business

and hopes extending its dealings with the company will improve aspects of its CRM technology. The data ...

Direct marketing league tables detect shift to digital

that have overseen the sort of customer information at the centre of CRM campaigns; in the past, many ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.