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Normal 0 More Th n's marketing director Pete Markey was also recognised as Marketer of the Year. The insurer's CRM programme was born out of its desire to maintain a two-way dialogue with customers and drive increased profitability by placing emphasis on service and satisfaction. It decided ...
LONDON - Admiral Group, the motor insurance provider, has selected Sword Ciboodle's CRM platform...be with a traditional CRM package." Admiral has outsourced a number of IT projects to The Sword Group ...
LONDON - Independent financial adviser AWD Chase de Vere has formed a partnership with data analyst specialist R-cubed to improve the analysis and targeting of its client base.
Capital One has hired Tullo Marshall Warren to handle a customer management and brand identity brief with a view to adding the agency to its below-the-line roster.
LONDON - Capital One has hired Tullo Marshall Warren to handle a customer management and brand identity brief with a view to adding the agency to its below-the-line roster.
LONDON - Allianz Cornhill has expanded its contract with Flourish by handing its customer retention business to the direct marketing agency.
Allianz Cornhill has expanded its contract with Flourish by handing its customer retention business to the direct marketing agency.
LONDON - NatWest is looking for a direct marketing agency to handle the relationship marketing for its mortgage business.
Liberty, the upmarket department store in London's West End, has appointed Barraclough Edwards Chamberlain to handle its customer-loyalty programme.
The reviews have been sparked by the arrival of CRM head Darren Moffet, who left his role as head of interactive communications at BT at the end of last year. The digital review, which encompasses ... is understood to have shortlisted six agencies to pitch for the CRM business, which includes the marketing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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