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tribe, building a viewer database and a CRM programme . Ironically, it will perhaps join the ranks ... and better personalisation." So CRM continues to prove a draw for a variety of brands, with Kellogg ... , with a rich repository of details on more than 800 million people and its own vision of "Social CRM ...

Trading places: this week's people moves

) Ben Padley , Sony Ericsson 's vice-president, global head of digital marketing and CRM, will join ...

Meteorite makes four new appointments

on both the Land Rover and Jaguar accounts specialising in CRM and data segmentation. ...

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Minty, head of CRM at Arcadia Group, which runs retailers including Topshop, Dorothy Perkins and Miss ...

Marketing Society CRM award goes to More Th>n

Normal 0 More Th n's marketing director Pete Markey was also recognised as Marketer of the Year. The insurer's CRM programme was born out of its desire to maintain a two-way dialogue with customers and drive increased profitability by placing emphasis on service and satisfaction. It decided ...

Admiral Group selects Sword Ciboodle for CRM expertise

LONDON - Admiral Group, the motor insurance provider, has selected Sword Ciboodle's CRM platform...be with a traditional CRM package." Admiral has outsourced a number of IT projects to The Sword Group ...

Volkswagen Commercial Vehicles appoints Ruby

to handle CRM.

Opinion: Recession marketing - time to prove our real mettle

partially explain why CRM as a concept went out of fashion. That has all changed now. For many ... the basic tools with which to construct a "sticky CRM" strategy. Put bluntly, if you lack this knowledge ... these to develop a suitable CRM strategy. That may seem more strait-laced than sexy, but it could make ...

Flexicover hands e-CRM and website work to Crayon

LONDON - Direct travel insurance brand Flexicover has appointed Crayon to set up an email marketing programme and redesign its portfolio of UK websites.

Derbyshire Building Society appoints TDA for direct brief

TDA, which was appointed without a pitch, has been asked to create ongoing direct marketing and CRM activity, including the launch of a member benefits in the first quarter of the year, to assist the brand in developing its remit as mutual finance provider. The company said its new positioning would ...

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