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Unopened direct mail rates fall in 2008

to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...

The week in Marketing: 1 October 2008

. Partners Andrews Aldridge will be handed the brief of an integrated online and offline CRM campaign, which ...

Building society job goes to TDA

marketing. The work will include CRM activity as well as the launch of a member benefits scheme ...

News brief: Clarification

Scottish Widows worked with Partners Andrews Aldridge only on a project basis for a CRM strategy

Capital One hires TMW for CRM job

Capital One has hired Tullo Marshall Warren to handle a customer management and brand identity brief with a view to adding the agency to its below-the-line roster.

Capital One hires TMW for CRM job

LONDON - Capital One has hired Tullo Marshall Warren to handle a customer management and brand identity brief with a view to adding the agency to its below-the-line roster.

Marketing League Table: Contact centres

, marketing director at Vertex. Some firms have added CRM to existing systems, enabling all the data ...

Top contact centre league table

, marketing director at Vertex. Some firms have added CRM to existing systems, enabling all the data ...

Direct marketing league tables detect shift to digital

that have overseen the sort of customer information at the centre of CRM campaigns; in the past, many ...

Allianz Cornhill extends Flourish CRM job

LONDON - Allianz Cornhill has expanded its contract with Flourish by handing its customer retention business to the direct marketing agency.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.